ONLINE BBA (CHANDIGARH UNIVERSITY)

Duration – 3 YEARS

Overview

The Bachelor of Business Administration in online mode, which is a dual specialization program, is specially structured for learners who wish to take business administration as their career. Online BBA is a three-year program, where any learner who has completed high school education (12th) from any recognized board can apply. In addition, the Online BBA Program at Chandigarh University offers a unique opportunity for learners to pursue a dual specialization, enabling them to specialize simultaneously in any two areas of their choice. This Program is structured to fill the gap between theoretical learning and practical application. Our BBA Program is designed according to a case-based, industry-relevant curriculum which enhances the learners in obtaining in-depth knowledge on financial management, marketing management, business economics, human resource management, etc, and the learner can choose any two specializations from these. The learning method of this Program includes case studies and projects which provide learners real and practical application of managerial concepts and practices.

Towards the end of the three-year BBA Program, learners will gain the critical thinking ability to keep pace with the dynamic industrial changes, business, and managerial expertise.

Sample Certificate

Sample Certificate

Electives / Specializations

  • Entrepreneurship
  • Human Resource Management (HRM)
  • Marketing
  • International Business
  • Family Business
  • Digital Marketing
  • Fin-Tech
  • Retail and E-Commerce
  • Artificial Intelligence
  • HealthCare Management
  • Logistics and Supply Chain Management
  • Foreign Exchange Management
  • Travel & Tourism Management
  • Event Management
  • Banking and Finance
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FULL COURSE FEE

1,26,000/- (INCLUDING ALL TAXES)
SEMESTER FEE 21,000/-
MONTHLY EMI 3,500/-

Scholarship Category

Course Structure

SEMESTER 1

  • Microeconomics
  • Marketing Management
  • Accounting for managers
  • Management Principles and Organizational Behaviour
  • Communication Skills

SEMESTER 2

  • Macroeconomics
  • Human Resource Management
  • Business Mathematics and Statistics
  • Environmental, Waste and Disaster Management
  • Financial Management

SEMESTER 3

  • Logistics and Supply Chain Management
  • Research Methodology
  • Indian Knowledge System (IKS)
  • Gender Equity and Women Empowerment
  • Elective as per Specialization
  • Sales and Marketing for Entrepreneurs
  • Entrepreneurship
  • Training and Development
  • Talent Acquisition and Recruitment
  • Advertising & Brand Management
  • Product and Pricing Management
  • Foreign exchange Management for business
  • Cross-Cultural Management
  • Family Business Fundamentals
  • Family Business Succession and Leadership
  • Marketing in the Digital World
  • Omni Channel Marketing
  • Introduction to Fintech
  • Fintech and Emerging Technologies
  • Fundamentals of Digital Marketing in Retail & E-Commerce
  • Retail Consumer Behavior & Buying Patterns
  • AI in Pricing Strategies & Demand Forecasting
  • AI in Online Advertising & Consumer Targeting

SEMESTER 4

  • Operations Research
  • Commercial & Company Law
  • Consumer Behaviour
  • Elective as per Specialization
  • Behavioural and Personal Finance
  • Sustainability and Green Business
  • Compensation Management
  • Employee Engagement and Retention
  • Sales and Distribution Management
  • Integrated Marketing Communication (IMC)
  • Treasury Management
  • Emerging Economies and International Markets

SEMESTER 5

  • Strategy, Business and Globalization
  • Business Environment
  • Banking & Insurance
  • Elective as per Specialization
  • Innovation and expansion in family managed business
  • HR Analytics
  • Global Human Resource Management
  • Services Marketing
  • International Marketing
  • Global Financial Environment
  • International Negotiations

SEMESTER 6

  • AI for Managers
  • Digital Marketing
  • Project Management
  • Elective as per Specialization
  • Internationalization of Family Managed Business
  • Organizational change and development
  • Employee Wellness and Stress Management
  • Rural marketing
  • Green and Sustainable Marketing

Eligibility

Educational Qualification

10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council.

Grades