Online BBA in Data Analytics

Overview

The Bachelor of Business Administration (BBA) with a specialization in Data Analytics is a future-focused program that seamlessly blends core business disciplines with in-demand data science skills. Designed for the next generation of business leaders, this program equips students to make data-driven decisions in a rapidly evolving digital economy.
Students gain a strong foundation in key areas such as finance, marketing, and management, while also diving deep into statistical analysis, data mining, machine learning, and more. The curriculum emphasizes quantitative techniques, teaching students how to apply mathematical and statistical tools to solve complex business problems.
Students also gain hands-on experience in industry-standard programming languages like Python and R, empowering them to manipulate and analyse data effectively. Through real-world projects, case studies, and internships with leading organizations like HCLTech, students apply their learning in professional environments.
Ethical data usage and privacy considerations are integrated throughout the program to ensure responsible and informed decision-making in data-centric roles.

Key Highlights:
Blend of business management and data analytics expertise
Courses in machine learning, data mining, Python, R, and statistical analysis
Industry-aligned curriculum with real-world case studies
Hands-on learning through major projects and HCLTech internships
Focus on ethical data usage and digital responsibility
Career pathways in business intelligence, market research, and strategic analytics
Graduate with the dual edge of business insight and analytical prowess—ready to lead in a data-driven world.

Sample Certificate

FULL COURSE FEE

2,22,000/- (INCLUDING ALL TAXES)

SEMESTER FEE 37,500/-

MONTHLY EMI 9,375/-

Scholarship Category

Divyaang (for Persons with special needs)
Valid certificate of disability as per government norms.

Defence Personnel
Minimum 2 years of service in the defence forces with a valid Identity Card number.

Amity University Alumni
Amity University UG/PG alumni.

Merit-Based
Academic excellence with minimum 85% aggregate in the previous qualification.

Up to 20%

Sports Scholarship (CHAMPS)
State, national, or international-level sportspersons with valid affiliation from the respective sports federation.

30-100%

On Full Fee Payment
Upon upfront payment of the full program fee.

8-12%

On Annual Fee Payment
Upon upfront payment of the annual program fee.

Course Structure

SEMESTER 1

Accounting Fundamentals
Business Communication
Management Foundation
Principles of Marketing
Business Statistics

SEMESTER 2

Individual Excellence and Social Dynamic
IT Applications in Business
Environmental Studies
Fundamentals of Financial Management
Fundamentals of Human Resource Management

SEMESTER 3

Principles of Organizational Behaviour
Essentials of Production and Operations Management
Research Methods for Managers
Fundamentals of Data and Data Management

SEMESTER 4

Fundamentals of Entrepreneurship
Principles of Consumer Behaviour
Operations Research
Data Engineering Tools & working with Big Data Architecture & its application

SEMESTER 5

Marketing in Digital Age
Professional Ethics
Business Strategy
Managing Customer Relationship
Understanding of Statistical Analytics

SEMESTER 6

Dissertation
Exploratory Data Analysis and Visualization using Python/Tableau for Leads
Data Analytics in Marketing & Market Research

Eligibility

Educational Qualification

Fresh 10+2 pass out students or aspirants seeking a career in business management. Entrepreneurs looking to enhance their skills in business management. Aspirants who want to understand topics of wide relevance including Human Resource, Banking, Law and Accounting from Business Management perspective. Applicant must possess sufficient knowledge and understanding of English Language.

ONLINE BBA in Data Analytics (in Collaboration With HCLTech) (AMITY UNIVERSITY)