Online BBA in Digital Marketing

Overview

Mastery in strategic social media management for effective brand engagement and audience growth.
Proficiency in SEO and content marketing strategies to drive organic traffic and enhance online visibility.
Expertise in various digital advertising techniques for targeted audience reach and maximum ROI.
Utilization of data analytics for informed decision-making and continuous optimization of marketing strategies.

Sample Certificate

FULL COURSE FEE

2,40,000/- (INCLUDING ALL TAXES)

SEMESTER FEE 46,667 /-

MONTHLY EMI 6,667/-

Scholarship Category

Course Structure

SEMESTER 1

English
Business Management
Accounting for Business
Introduction to Digital Marketing
Business Foundations with Excel
Quantitative Techniques for Management

SEMESTER 2

Marketing Management
Organization Behavior and HRM
Cost and Management Accounting
Search Engine Optimization and Search Engine Marketing
Introduction to Business Analytics
Communicative English

SEMESTER 3

Managerial Economics
Advanced Marketing Management
Data Visualization
User Retention and Engagement
Environmental Science

SEMESTER 4

Macroeconomics
Financial Markets and Instruments
Social Media Marketing
Email and Affiliate Marketing
Entrepreneurship

SEMESTER 5

Content Marketing
Marketing Analytics
Web, Mobile, and Social Media Analytics
Research Methodology
Personal and Managerial Effectiveness

SEMESTER 6

Operations Management
Strategic Management
Campaign Management
Information Systems for Business
Ethics and Values
Research Project

Eligibility

Educational Qualification

Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE/ IB / ICSE recognized by the State or Central Government.

Grades

Candidates who are due to appear in the (10+2) examination are also eligible to apply for an Online BBA in Digital Marketing Program.

ONLINE BBA IN DIGITAL MARKETING (JAIN UNIVERSITY)