Online MBA in Marketing and Business Analytics

Overview

Master consumer behaviour analysis and data-driven marketing strategies.
Gain hands-on experience with Python SPSS Tableau and Power BI.
Learn to craft targeted digital campaigns and optimize marketing performance.
Develop expertise in AI-powered marketing predictive analytics and automation tools.

Sample Certificate

FULL COURSE FEE

1,96,000/- (INCLUDING ALL TAXES)

SEMESTER FEE 49,000/-

MONTHLY EMI 12,781/-

Scholarship Category

Course Structure

SEMESTER 1

Business Economics
Sustainability & Ethics
Financial Reporting & Corporate Finance
Organizational Behaviour and Human Resources Management
Quantitative Techniques for Business Decisions -I
Generative AI for Online Learners

SEMESTER 2

Entrepreneurship
Marketing Management
Quantitative Techniques for Business Decisions -II
Business Law & Corporate Governance
Business Analytics & Artificial Intelligence

SEMESTER 3

Business Research Methods
Operations Management
Consumer Behavior and Insights
Integrated Marketing Communications
Data Analytics with Python
Data Visualization using Tableau & Power BI
Open Elective Course

SEMESTER 4

Strategic Management
Data Analytics using SPSS
Advanced Spreadsheet Modelling with Excel & Googlesheet
Digital marketing & Brand management
Retail Marketing and Service Management
Master Thesis / Project

Eligibility

Educational Qualification

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University

Grades

A minimum aggregate of 50% or an equivalent letter/ numerical grade. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelors Program are also eligible to apply.

Online MBA In Marketing And Business Analytics (JAIN UNIVERSITY)