ONLINE MBA In AI-Driven Marketing (JAIN UNIVERSITY)

Duration – 2 years

Overview

Exposure to AI-Driven Marketing Courses No-Code Agentic AI Labs and Advanced Marketing Analytics Tools.
Enhanced understanding of building AI-powered customer journeys predictive targeting and automated campaign engine.
Develop creative analytical and problem-solving skills through real-world AI marketing deployments.
Propose and implement intelligent marketing solutions by analyzing live brand challenges as part of the capstone project.

Sample Certificate

Sample Certificate
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FULL COURSE FEE

3,00,000/- (INCLUDING ALL TAXES)
SEMESTER FEE 75,000/-
MONTHLY EMI 12500/-

Scholarship Category

Course Structure

SEMESTER 1

  • AI for Business Problem Solving (No-Code Labs)
  • Managerial Economics in the Age of AI
  • Financial & Management Accounting with AI Tools
  • Marketing Principles with Generative AI
  • Organizational Behaviour & People Analytics

SEMESTER 2

  • Agentic AI to Build Business Agents
  • Data Analytics & Visualization
  • Operations & Supply Chain with AI Automation
  • Strategic Management in the AI Era
  • Ethics, Governance & Responsible AI

SEMESTER 3

  • AI-Powered Digital Transformation & Innovation
  • Design Thinking & Product Development with AI
  • AI for Decision Making - Tools & Frameworks
  • Customer Behaviour Prediction & Segmentation
  • Generative Campaigns: Content, Design & Copy
  • Open Elective
  • Domain Integration Project (Mini hands-on build)

SEMESTER 4

  • Leadership & Change Management in the Age of AI
  • Martech Tools & Marketing Automation
  • AI for Performance Marketing & Attribution
  • Community, Influencer & CX Strategy with AI
  • Emerging Tech in Business
  • Capstone Project

Eligibility

Educational Qualification

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University.

Grades

A minimum aggregate of 50% or an equivalent letter/ numerical grade. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelors Program are also eligible to apply.