ONLINE BBA IN DATA ANALYTICS (AMITY UNIVERSITY)

Overview

Master business fundamentals with the power of data
The Bachelor of Business Administration (BBA) with a specialization in Data Analytics is a future-focused program that seamlessly blends core business disciplines with in-demand data science skills. Designed for the next generation of business leaders, this program equips students to make data-driven decisions in a rapidly evolving digital economy.
Students gain a strong foundation in key areas such as finance, marketing, and management, while also diving deep into statistical analysis, data mining, machine learning, and more. The curriculum emphasizes quantitative techniques, teaching students how to apply mathematical and statistical tools to solve complex business problems.
Students also gain hands-on experience in industry-standard programming languages like Python and R, empowering them to manipulate and analyse data effectively. Through real-world projects, case studies, and internships with leading organizations like HCLTech, students apply their learning in professional environments.
Ethical data usage and privacy considerations are integrated throughout the program to ensure responsible and informed decision-making in data-centric roles.
Key Highlights:
● Blend of business management and data analytics expertise
● Courses in machine learning, data mining, Python, R, and statistical analysis
● Industry-aligned curriculum with real-world case studies
● Hands-on learning through major projects and HCLTech internships
● Focus on ethical data usage and digital responsibility
● Career pathways in business intelligence, market research, and strategic analytics
Graduate with the dual edge of business insight and analytical prowess—ready to lead in a data-driven world.

Sample Certificate